People search for nursing homes online every day. Are you getting the desired traffic to your website? Once visitors are on your site, do they turn in to strong leads? Fortunately, there are things that have been proven to strengthen marketing for nursing homes. Here are four marketing tips to help your facility.

1. Establish Trust Online

Individuals who are researching nursing homes are typically adult children of aging parents. Thus, you need to establish trust with adult children who are responsible for finding quality care for their elderly parents. Trust can be established by providing transparent answers to common questions. An effective way of answering potential resident’s questions is by blogging.

Consider the types of questions you typically receive from families looking for long-term care. Once you’ve compiled the answers you can post them on your website. As families search for nursing homes online using keywords, your website will pull up according to the keyword match. By providing answers and demonstrating your expertise in quality care, you’ll build trust with potential clients.

2. Convert Visitors to Leads

Writing helpful blog articles is just the beginning to effective marketing for nursing homes. The next step demands turning website visitors in to leads. In order to do this, you need to capture names, phone numbers and email addresses. A good way to obtain customer information is by offering something useful to them. For example, you could offer to email a brochure about how to keep their aging parent safe at home. When writing blog articles, think about ways to incorporate a call to action for the customer.

3. Use Social Media

Even nursing homes need to use social media to generate new leads, enhance credibility and improve search engine rankings. However, be careful how you engage in social media because it can quickly become a problem if disgruntled employees or customers share their feelings with the whole world. Establish social media guidelines for your employees and keep your resident’s health information private.

4. Incorporate Local Search Results

Search engine algorithms are designed to give you the best results. This means that if you search for nursing homes, your top results will likely include local nursing homes. Google is a search engine that allows businesses to add their information for free. Take advantage of this free service to ensure that you’re listed at the top of the search results for nursing homes in your area.

Marketing for nursing homes is especially important in today’s competitive business world. Use some or all of these tips to improve your marketing strategy.