Running a successful nursing home requires many factors, including an effective marketing strategy. In today’s digital world, your business needs to have a solid digital marketing strategy in order to draw prospective clients. Here are five ways to improve your nursing home marketing strategy.

1. List Your Site on Google My Business

A report by Fleishman Hillard found that 89% of people turn to the internet to research products and services before making their purchase. If you’re not sure how search results work, the basic premise is that people enter key search words in a search engine, such as Google. Google uses an algorithm to determine what results to display. The first results are generally local search results. This means if someone types in “nursing homes near me,” the local results will show those nursing homes that are listed with Google My Business. Thus, one of your main goals should be to list your nursing home with Google My Business. This service is free by simply creating an account. You should also consider adding your business information to a Google+ page.

2. Purchase Pay Per Click Ads

After local search results are displayed in a search engine, the next results are paid ads. The next step in your nursing home marketing strategy is to purchase Pay Per Click Ads. These ads can cost around $4.70 per click; therefore, it’s wise to hire an individual who is familiar with Google Adwords. You want to ensure that once an individual clicks on your website, they are seeing relevant info that encourages them to call or contact your business for more information.

3. Make Your Site Design Mobile Friendly

Researchers suggest that up to 60% of searches on done on mobile devices. This means that it’s essential that you convert your website design to a mobile friendly design layout. Google also takes in to account whether your website is mobile friendly when displaying search results.

4. Have a Strong Website Design

If you’re going to take the time to add your business to Google My Business, pay for Pay Per Click Ads and make your website mobile friendly, it’s also important to have a strong website design. Five factors to boost the strength of your website are:

• Content management system (e.g., WordPress)
• Custom photography
• Persuasive content that keeps a visitor on your website longer
• Search engine keyword optimization
• Backlinks

5. Consider Automated Emails

The last consideration to improve your nursing home marketing strategy is automated emails. You can use automated emails to re-engage prospective clients. Automated emails should include relevant information such as a new blog post, downloadable resource or educational materials about your nursing home.

Your marketing strategy is a key element to the success of your business. Consider improving your marketing plan with one or more of these tips.