Your website is one of the strongest marketing tools at your company's disposal. It's important that the first page visitors access works for you. Landing pages have the ability to grab potential clients, or have them turning away without...
If you’ve been keeping up with digital marketing trends, you’ve likely noticed that the importance of quality content has been growing exponentially in recent years. For companies interested in getting their websites found and ranking well on search engine...
Just as is true with an investment portfolio, your marketing portfolio should be diverse, otherwise, there will be missed opportunities. An opportunity that shouldn't be overlooked is paid advertising across online platforms. Targeted advertising can give your rate of growth...
Every business faces one unavoidable obstacle – competition. Today, as a business owner, you are dealing with a dog-eat-dog world. It is essential to be the biggest dog in your local area. Trying to compete against the companies that...
PPC advertising is, without a doubt, one of the most effective forms of marketing online today. Just as the name implies, it works on a pay-per-click basis. What this means is that if someone clicks on your ad, then...
As a business owner, do you know what you should be focused on when it comes to your social media strategy? What are the long-term trends you can use and see results? Do you know what truly good social...
People search for nursing homes online every day. Are you getting the desired traffic to your website? Once visitors are on your site, do they turn in to strong leads? Fortunately, there are things that have been proven to...
Running a successful nursing home requires many factors, including an effective marketing strategy. In today’s digital world, your business needs to have a solid digital marketing strategy in order to draw prospective clients. Here are five ways to improve...