Helpful Tips to Improve Your Local SEO
Every business faces one unavoidable obstacle – competition. Today, as a business owner, you are dealing with a dog-eat-dog world. It is essential to be the biggest dog in your local area. Trying to compete against the companies that have invested in an auto-generated local listings or businesses that have the latest local SEO efforts is something that is tough to beat.
While this is true, there are some steps you can take to improve your local SEO efforts. Learn more about these tips here.
Claim Your Business Listing
As time passes, a listing for your business will be created, and eventually, a few duplicate listings will accumulate. Make sure you claim all the listings under the business name, remove the duplicates, and make sure the information for the listings is up-to-date and accurate.
While finding all the listings may seem daunting, there are other great tools out there that make the process easy for everyone.
Add Location Pages to Your Site
Search engines are constantly crawling your website to find the best matches to give searchers on SERPs. When you have a landing page for every business location, search engines will be able to locate your listing easily and deliver the right location to the person who is searching.
Make sure to include suite numbers and figure out if you want to write out road, avenue, street, etc. or abbreviate it. The way information is presented here will determine how information in other places will be updated.
Improve the NAP Consistency
For search engines to present your business as a top result for searchers, the NAP – name, address, and phone number – need to be consistent everywhere. In this case, you should make sure you are quite picky. It is not just a matter of writing out your business name and address. If you have a Co., Inc., or LLC., in your name it should be included.
Make sure you pay attention to how everything is written out and remain consistent. This is going to help ensure your site is found.
Improving Your Local SEO Efforts
When it comes to local SEO, there are more than a few factors that need to be thought about. If you are not sure that you can handle local SEO alone, it is a good idea to hire a third-party professional. They can review your existing efforts and help you make adjustments, as needed. Being informed is the best way to improve your local SEO efforts.